steelecommunications - Public Relations

Sometimes the right choice isn’t advertising. In our culture, consumers are bombarded by more than three thousand commercial messages each and every day. There’s a growing backlash against multinationals and all things corporate. Consumers, particularly the young, are increasingly cynical and distrustful of advertising that doesn’t seem authentic and honest.

Public relations, and media relations, are often more powerful (and cost-effective) than direct mail, broadcast advertising, or a cutting-edge website. But if you’re working with an agency that doesn’t specialize in PR, they probably won’t tell you when advertising isn’t your best choice.

steelecommunications will. We have more than a decade of experience integrating public relations, media relations, and social marketing with direct marketing, print and broadcast advertising. Whether the solution involves charitable sponsorships, public or private events, awards programs, news releases or opinion articles, we’ll work with you to keep your PR efforts focused, strategic, and effective.

Account News SC is just completing campaign materials for London's Ontario Early Years Centres. SC is rebranding Westervelt College, in its 120th anniversary year. SC is designing the third issue of Robarts Research Magazine. More Watch for the new brand identity of WOTCH, coming soon, from SC. Education Sector SC subsidiary Academica Group Canada has been commissioned by the Canada Millennium Scholarship Foundation and the British Columbia Ministry of Education to develop an interactive DVD for grade 10 students in BC’s “Planning Ten” classes. Academica Group is also just completing the first nationwide survey of 50,000 university applicants, the 2005 UAS. Visit the Academica Group website for more information at www.academica.ca. Affordable Strategy Effective marketing depends on solid consumer insight and sharp strategic thinking. Our Marketing KickStart™ will develop the strategic marketing plan you need for an affordable flat fee. More Our WebStart™ package for professionals and small businesses develops a professional web presence for as little as $1,500. More
	Public Relations Services:
	Sometimes the right choice isn’t advertising. In our culture, consumers are bombarded by more than three thousand commercial messages each and every day. There’s a growing backlash against multinationals and all things corporate. Consumers, particularly the young, are increasingly cynical and distrustful of advertising that doesn’t seem authentic and honest. Public relations, and media relations, are often more powerful (and cost-effective) than direct mail, broadcast advertising, or a cutting-edge website. But if you’re working with an agency that doesn’t specialize in PR, they probably won’t tell you when advertising isn’t your best choice. steelecommunications will. We have more than a decade of experience integrating public relations, media relations, and social marketing with direct marketing, print and broadcast advertising. Whether the solution involves charitable sponsorships, public or private events, awards programs, news releases or opinion articles, we’ll work with you to keep your PR efforts focused, strategic, and effective.	Public Relations Reputation Management Alumni Relations Crisis Communications Consulting Media Relations Community Relations


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