steelecommunications - Solid Strategy

Solid Strategy beats Pretty Pictures Every Time

When you need marketing materials that will open doors or open minds, move product or move people, sell something or sell someone, you need more than pretty pictures.

You need solid insights into your target audience. Science trumps intuition. You need an accurate understanding of how they think, what they think of you, and what they think of your competitors. Formal or informal market research, often through focus groups but sometimes surveys or secondary research, can yield critical information about your prospective customers.

You need sharp strategic thinking. Not just creativity, but strategy. How do you turn your competitor's weaknesses against them? How do you position your offering so it is irresistible? How do you catch your customers' attention before your competitors? Images and language must be on target. Benefit statements must be compelling.

At steelecommunications, solid research always drives sharp strategic thinking, which in turn drives our creative process. Anything less — jumping to tactical recommendations or creative solutions before a solid strategy has been determined — short-circuits the marketing process, and short-changes you, the client.

Polished Creative Concepts

	Account News SC is just completing campaign materials for London's Ontario Early Years Centres. SC is rebranding Westervelt College, in its 120th anniversary year. SC is designing the third issue of Robarts Research Magazine. More Watch for the new brand identity of WOTCH, coming soon, from SC. Education Sector SC subsidiary Academica Group Canada has been commissioned by the Canada Millennium Scholarship Foundation and the British Columbia Ministry of Education to develop an interactive DVD for grade 10 students in BC’s “Planning Ten” classes. Academica Group is also just completing the first nationwide survey of 50,000 university applicants, the 2005 UAS. Visit the Academica Group website for more information at www.academica.ca. Affordable Strategy Effective marketing depends on solid consumer insight and sharp strategic thinking. Our Marketing KickStart™ will develop the strategic marketing plan you need for an affordable flat fee. More Our WebStart™ package for professionals and small businesses develops a professional web presence for as little as $1,500. More		Our Philosophy:
			Solid Strategy beats Pretty Pictures Every Time When you need marketing materials that will open doors or open minds, move product or move people, sell something or sell someone, you need more than pretty pictures. You need solid insights into your target audience. Science trumps intuition. You need an accurate understanding of how they think, what they think of you, and what they think of your competitors. Formal or informal market research, often through focus groups but sometimes surveys or secondary research, can yield critical information about your prospective customers. You need sharp strategic thinking. Not just creativity, but strategy. How do you turn your competitor's weaknesses against them? How do you position your offering so it is irresistible? How do you catch your customers' attention before your competitors? Images and language must be on target. Benefit statements must be compelling. At steelecommunications, solid research always drives sharp strategic thinking, which in turn drives our creative process. Anything less — jumping to tactical recommendations or creative solutions before a solid strategy has been determined — short-circuits the marketing process, and short-changes you, the client. Polished Creative Concepts



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