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SC’s Marketing Kickstart: |
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Introduction |
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Successful marketing depends upon a clear understanding of objectives, insight into target audiences and key messages, and a set of perceptive strategies supported by cost-effective tactics. For any company or organization, a strategic marketing plan is critical to ensure that its brand, advertising, and public relations efforts integrate and build upon one another. Otherwise, those efforts are just a series of shots in the dark, and your results will be disappointing at best. steelecommunications has streamlined the strategic marketing plan process specifically to meet the needs of small- and medium-sized organizations, or those in the startup phase. Weve trimmed the public consultations, detailed reporting, and extensive research usually required by large corporate or public sector organizations, to focus on the essentials. The result is what we call the Marketing Kickstart, a brief, effective, action-oriented marketing communications plan that will launch your advertising and public relations efforts in the right direction to meet your long-term goals. The first step is market research... |
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This page last updated
September 23, 2004
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