SC’s Marketing Kickstart™:

Our process always begins with an Information-Gathering Meeting with you and your senior management or front-line staff. This helps us quickly absorb as much information as possible about your company, your current marketing and your marketing objectives, explain our process, and get your team started assembling any further data or materials we require.

Secondary Research can uncover public or proprietary sources that provide market research results, examples of effective communications planning in your industry, or further background on your sector or audiences. (The Enhanced and Complete Kickstart™ packages include more extensive industry background research, up to twelve hours in total.)

The Enhanced and Complete Kickstart™ packages also include a series of three to four Executive Interviews with selected senior managers or front-line staff in your organization, or with key suppliers or clients. These discussions are confidential, private opportunities for us to gather differing viewpoints and information to enhance the final strategic plan.

The Complete Kickstart™ package includes a series of three Focus Groups with key audiences as determined by our research. Focus groups are a tool to gather qualitative information, and an ideal opportunity to dig deeper into people’s thought processes when considering your organization’s products or services, interacting with your staff, or making purchase decisions.

The Enhanced Kickstart™ package includes a Summary Research Report to keep you informed of our findings from the extended industry research and executive interviews. This brief report captures key information at a high level, without revealing confidential sources or unnecessary specifics. The Complete Kickstart™ package includes a longer Research Report to document our findings in the extended industry research, executive interviews, and focus groups, for the same purposes.

Next comes the Communications Audit...