steelecommunications - Kickstart Plan

There is no hard and fast line between strategy and planning, of course, but the planning phase shifts our attention from objectives and strategies to Marketing Tactics and PR Tactics, the specific communications tools to implement your strategies and achieve your objectives. Tactics are where many clients and agencies want to start the marketing plan — brochures, billboards, radio spots, direct mail, website, media relations, community relations. But cost-effective tactics can only be determined once your target audiences, key messages, and priorities are clearly defined, and your key strategies are identified.

The Enhanced and Complete Kickstart™ packages include more detailed Media Recommendations in the tactical section, outlining specific broadcast stations or print publications, and a media plan such as size, frequency, and seasonality.

The Complete Kickstart™ package includes the development of a detailed Schedule and Action Plan to outline the timing of all tactics to build momentum one step at a time.

View Chart of the 3 Kickstart Packages
(requires Adobe Acrobat)

More about our Flat Fee Guarantee...

Account News SC is just completing campaign materials for London's Ontario Early Years Centres. SC is rebranding Westervelt College, in its 120th anniversary year. SC is designing the third issue of Robarts Research Magazine. More Watch for the new brand identity of WOTCH, coming soon, from SC. Education Sector SC subsidiary Academica Group Canada has been commissioned by the Canada Millennium Scholarship Foundation and the British Columbia Ministry of Education to develop an interactive DVD for grade 10 students in BC’s “Planning Ten” classes. Academica Group is also just completing the first nationwide survey of 50,000 university applicants, the 2005 UAS. Visit the Academica Group website for more information at www.academica.ca. Affordable Strategy Effective marketing depends on solid consumer insight and sharp strategic thinking. Our Marketing KickStart™ will develop the strategic marketing plan you need for an affordable flat fee. More Our WebStart™ package for professionals and small businesses develops a professional web presence for as little as $1,500. More	SC’s Marketing Kickstart™:
	Marketing Plan
	There is no hard and fast line between strategy and planning, of course, but the planning phase shifts our attention from objectives and strategies to Marketing Tactics and PR Tactics, the specific communications tools to implement your strategies and achieve your objectives. Tactics are where many clients and agencies want to start the marketing plan — brochures, billboards, radio spots, direct mail, website, media relations, community relations. But cost-effective tactics can only be determined once your target audiences, key messages, and priorities are clearly defined, and your key strategies are identified. The Enhanced and Complete Kickstart™ packages include more detailed Media Recommendations in the tactical section, outlining specific broadcast stations or print publications, and a media plan such as size, frequency, and seasonality. The Complete Kickstart™ package includes the development of a detailed Schedule and Action Plan to outline the timing of all tactics to build momentum one step at a time. View Chart of the 3 Kickstart Packages (requires Adobe Acrobat) More about our Flat Fee Guarantee...	Why Kickstart™? Kickstart™ Intro 1. Research 2. Audit 3. Strategy > 4. Plan Next Steps Chart of Packages (requires Adobe Acrobat)


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